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This year's award-winning new private label products.
November 18, 2024
By: Christine Esposito
PLMA unveiled its 2024 Salute to Excellence Awards in Chicago this past weekend. The awards are presented during the Association’s annual tradeshow.
PLMA’s program recognizes outstanding food and nonfood products introduced within the last year by supermarkets, drug stores, mass merchandisers, convenience stores, online retailers, wholesalers and more. This year, more than 760 products were submitted by 52 North American retailers—the highest number of submissions received by PLMA. Submissions were sampled and evaluated by a panel of professional and consumer judges on several criteria including product concept, packaging and value for money.
Walmart was a big winner; the retialer netted a total of 18 awards for outstanding store brands, including in beauty and homecare products, as well as in food.
Here are the winners in beauty, home care, wellness and personal care:
Bath & Shower: Walmart—Equate Tahitian Vanilla Sugar Scrub
Beauty & Cosmetics: Walmart—Equate 6 Piece Foundation Face Brush Set
Beauty Tools & Devices: Rite-Aid—Ryshi Ice Facial Roller
Children’s Oral Care: Associated Wholesale Grocers—Always Save Suction Cup Kids Toothbrushes 2pk
Hair Care & Accessories: Sprouts Farmers Market—Real Root Biotin Enriched Shampoo
Health & Wellness Products: Metro Inc.—Personnelle Anti-Inflammatory Collagen Capsules
Men’s Grooming: Rite Aid—Ryshi Beard Oil
Oral Care: Topco Member Stores—Topcare Fresh Breath Ice Mint Oral Rinse
OTC & Healthcare: Walmart Inc.—Equate Pain Relief Adult Chewable Bars
Skin Care:Rexall Pharmacy Group—ULS Kit Moisturizing Foot Mask Shea Butter & Coconut
Sun Care United Natural Foods Inc—Equaline Zinc Oxide Sunscreen Stick 50 SPF
Toddler & Baby Care: Meijer—True Goodness 99% Water Baby Wipes
Dish & Hand Soaps Albertsons Companies—Signature Select Liquid Dish Soap Ocean
Eco-Friendly Household Products: Thrive Market—Rosey Garbage Disposal Cleaning Packs
Home & Kitchen: Walmart Inc.— Great Value Hawaiian Air Freshener (tie with an aluminum foil product)
Household Cleaners & Products: Meijer—True Goodness Lavender & Pear All Purpose Cleaner
Laundry Care: Southeastern Grocers—SE Grocers Emerald Forest Laundry Detergent
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